Tracking and Analytics
Know exactly which marketing brings in customers.
If you cannot see where your customers come from, you are guessing with your budget. We set up tracking that follows a lead from the first click to the sale, and dashboards you can actually read.
Where this fits
How Tracking and Analytics moves people one step closer.
Every service is one step in the same journey: from stranger, to lead, to customer, to repeat customer. This is the job this one does.
The 7-step customer acquisition systemPeople move from ads and content to your site, your forms and your phone. Without tracking, you lose sight of them.
- Pixels and events on every step: views, clicks, forms, calls and bookings
- GA4 and Google Tag Manager set up cleanly
- Attribution that connects each sale to where it came from
The data decides what each person sees next and tells the ad platforms who to find more of.
Next step: ConversionHow we do it
Three things that show what makes you money.
Track every step to the sale
Know exactly what makes you money.
We set up GA4, Google Tag Manager, call tracking and form tracking, then connect them to your CRM. You see the full path from first click to paying customer, not just website visits.
Talk to usData the ad platforms can trust
Better signals mean cheaper customers.
We install the Meta Pixel and Conversions API, server-side tracking and offline conversions, so Google and Meta learn from real sales. It also protects your data from browser and iOS privacy changes.
Talk to usReports that answer real questions
Plain language, real numbers.
We build Looker Studio dashboards that show leads, booked calls, customers and revenue by channel. Every month you know what worked, what did not and what happens next.
Talk to usWhat you get
Everything included in Tracking and Analytics
16 things we handle, grouped so you can see exactly where your money goes.
Setup4
- Tracking audit
- Goals and KPI setup
- GA4 setup and cleanup
- Google Tag Manager
Conversions4
- Event and conversion tracking
- Meta Pixel and Conversions API
- Server-side tracking
- Call and form tracking
Data4
- CRM and offline conversions
- First-party data setup
- Consent and cookie compliance
- Attribution analysis
Reporting4
- Multi-channel performance analysis
- Custom Looker Studio dashboards
- Monthly reporting
- Team training and support
FAQ
Questions about Tracking and Analytics
Why does GA4 show different numbers than my ad platforms?
Each platform counts differently, uses different attribution windows and sees different parts of the journey. We set them up consistently and show you which number to use for which decision.
Do I need server-side tracking?
If you spend meaningfully on ads, it usually pays off, because it recovers conversions that browser tracking misses. We will tell you honestly if your setup does not need it yet.
Can you connect leads to actual sales?
Yes, when your CRM records the sale. We connect lead source to the sale, and can send that back to Google and Meta as offline conversions.
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