Paid Search
Paid search that brings in customers, not just clicks.
People searching on Google, Bing and YouTube already want what you sell. We put the right offer in front of them at that moment, bring back the ones who did not act, and track every call and form back to the search that brought it in.
Where this fits
How Paid Search moves people one step closer.
Every service is one step in the same journey: from stranger, to lead, to customer, to repeat customer. This is the job this one does.
The 7-step customer acquisition systemPeople are searching Google, Bing or YouTube for what you sell and comparing their options.
- Search, Shopping and YouTube ads on the searches that lead to sales
- Display and retargeting ads for people who visited but did not reach out
- Ads that match the offer and the page they land on
Every click lands on a page built for that search, and is tracked all the way to the sale.
Next step: TrackingHow we do it
Three things that lower your cost per customer.
Show up when buyers are searching
Catch people at the exact moment they need you.
We build Google and Bing campaigns around the keywords that bring customers, not just clicks, with tight match types and strong negative keyword lists. Shopping, YouTube and Local Services Ads are added where they make sense for your business.
Talk to usBring back the ones who did not act
Most people do not buy on the first visit.
Display, YouTube and retargeting ads follow up with people who visited but did not call, book or buy, with proof, answers and the next offer. Every ad sends people to a page that matches what they were looking for.
Talk to usBid on what actually makes money
Optimise for customers, not form fills.
We track calls, forms and bookings, and feed real sales back into Google and Bing so their bidding learns which clicks bring paying customers. Budget moves to the campaigns that produce revenue.
Talk to usWhat you get
Everything included in Paid Search
19 things we handle, grouped so you can see exactly where your money goes.
Platforms5
- Google Ads
- Bing Ads
- YouTube Ads
- Shopping Ads
- Display Ads
Campaigns5
- Keyword research
- Audience research
- Campaign management
- Retargeting campaigns
- International campaign strategy
Optimization5
- Ad and copy optimization
- Bid strategy
- A/B testing
- Rapid experimentation
- Landing page optimization
Results4
- Lead generation
- Competitor analysis
- Conversion tracking
- PPC reporting
FAQ
Questions about Paid Search
How much should I spend on paid search?
It depends on your market, your average sale and how many new customers you want. On our first call we work it out backwards from your goals, so the budget is based on numbers, not guesses.
Do you run Bing and YouTube ads too?
Yes. Bing (Microsoft Ads) often brings cheaper leads from an older, higher-income audience, and YouTube reaches people before they search. We add them when your budget and market make them worth it.
How long until paid search brings results?
Search campaigns can bring leads in the first weeks. Most accounts need four to eight weeks of data and adjustments before they settle into a steady cost per lead.
Do you need access to my existing accounts?
Yes. We work inside your existing accounts with manager access, so all your history and data stay in place.
Blog
Learn more about Paid Search.
How to calculate customer acquisition cost (and what you can afford to pay)
How to calculate customer acquisition cost for a small business, what to include, and how to work out the most you can afford to pay for a new customer.
Customer acquisition strategy for small businesses: the 7-step system
A 7-step customer acquisition strategy for small businesses: offers, content, ads, tracking, conversion, follow-up and retention. Get and keep customers.
Med spa marketing: the complete guide to getting and keeping clients
A step-by-step med spa marketing guide: offers, content, Google and social ads, booking pages, follow-up and memberships that keep clients coming back.