Paid Social
Social ads people actually stop for.
Your buyers are scrolling, not searching. We put the right offer in front of them on the platforms they use, learn from what they watch and click, and keep showing up with value until they are ready to reach out.
Where this fits
How Paid Social moves people one step closer.
Every service is one step in the same journey: from stranger, to lead, to customer, to repeat customer. This is the job this one does.
The 7-step customer acquisition systemYour buyers are not searching yet. They are scrolling on Facebook, Instagram, TikTok, LinkedIn and other platforms.
- Put the right offer in front of the right audience on each platform
- Learn from what people watch, click and ignore
- Retarget people who engaged with value, proof and the next offer
The people who respond land on a page that continues the same message.
Next step: TrackingHow we do it
Three things that make social ads profitable.
The right offer on the right platform
Go where your buyers already spend time.
We pick the platforms that fit your buyers, from Facebook, Instagram and TikTok to LinkedIn, YouTube, Pinterest, Snapchat, X and Reddit, and shape the offer and creative for each one. On social, the ad itself does most of the targeting.
Talk to usA testing system, not guesswork
Find what works with small budgets, then scale it.
New angles and creatives run in a testing campaign with clear rules for what counts as a win. Proven ads move into scaling campaigns, and retargeting brings back everyone who watched, clicked or engaged.
Talk to usTracking the platforms can learn from
Better data means cheaper customers.
We set up pixels and the Conversions API properly and send booked appointments and sales back to each platform. The algorithm then finds more people like your best customers, not just people who fill in forms.
Talk to usWhat you get
Everything included in Paid Social
20 things we handle, grouped so you can see exactly where your money goes.
Main platforms5
- Facebook Ads
- Instagram Ads
- TikTok Ads
- LinkedIn Ads
- YouTube Ads
More platforms6
- X Ads
- Snapchat Ads
- Pinterest Ads
- Reddit Ads
- WhatsApp Ads
- Spotify Ads
Creative4
- Multimedia content creation
- Video ads
- Creative copy optimization
- Rapid experimentation
Campaigns5
- Social campaign structure
- Audience segmentation
- Retargeting
- Pixels and Conversions API
- Monthly reporting
FAQ
Questions about Paid Social
Which platforms do you run ads on?
Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Snapchat, Pinterest, Reddit and more. We start with the one or two where your buyers spend time and add others once those are profitable.
Instant forms or a landing page?
Instant forms usually bring cheaper leads, landing pages usually bring better ones. We decide based on how your team follows up and what a lead is worth to you, then test.
How often do you make new ads?
We plan new creative every two to four weeks, because results drop when the same people see the same ad too many times.
What is the Conversions API and do I need it?
It sends conversion data from your server or CRM straight to the platform, so tracking still works when browsers block the pixel. For most businesses running lead or sales campaigns, it is worth setting up.
Blog
Learn more about Paid Social.
How to calculate customer acquisition cost (and what you can afford to pay)
How to calculate customer acquisition cost for a small business, what to include, and how to work out the most you can afford to pay for a new customer.
Customer acquisition strategy for small businesses: the 7-step system
A 7-step customer acquisition strategy for small businesses: offers, content, ads, tracking, conversion, follow-up and retention. Get and keep customers.
Med spa marketing: the complete guide to getting and keeping clients
A step-by-step med spa marketing guide: offers, content, Google and social ads, booking pages, follow-up and memberships that keep clients coming back.