Google Ads
Google Ads that bring in customers, not just clicks.
People searching on Google already want what you sell. We build Search, Performance Max and Local Services campaigns that reach them at the right moment, and we track every call and form back to the keyword that brought it in.
How we do it
Three things that lower your cost per customer.
Show up when buyers are searching
Catch people at the exact moment they need you.
We build Search campaigns around the keywords that bring customers, not just clicks, with tight match types and strong negative keyword lists. Local Services Ads and Performance Max are added where they make sense for your business.
Talk to usAds and pages that convert
A click only pays when it turns into a lead.
Every ad group sends people to a page that matches what they searched for, with one clear next step. We test headlines, offers and pages every month so your cost per lead keeps going down.
Talk to usBid on what actually makes money
Optimise for customers, not form fills.
We track calls, forms and bookings, and feed real sales back into Google so its bidding learns which clicks bring paying customers. Budget moves to the campaigns that produce revenue.
Talk to usWhat you get
Everything included in Google Ads
16 things we handle, grouped so you can see exactly where your money goes.
Setup4
- Account audit
- Keyword research
- Campaign structure
- Negative keywords
Campaigns4
- Search campaigns
- Performance Max
- Local Services Ads
- Remarketing
Ads and pages4
- Ad copy testing
- Assets and extensions
- Landing page alignment
- Offer testing
Tracking and bidding4
- Conversion tracking
- Call tracking
- Offline conversions
- Monthly reporting
FAQ
Questions about Google Ads
How much should I spend on Google Ads?
It depends on your market, your average sale and how many new customers you want. On our first call we work it out backwards from your goals, so the budget is based on numbers, not guesses.
How long until Google Ads brings results?
Search campaigns can bring leads in the first weeks. Most accounts need four to eight weeks of data and adjustments before they settle into a steady cost per lead.
Do you need access to my existing account?
Yes. You keep full ownership of the account and the data. We work inside it with manager access, so nothing is lost if you ever move on.
Do you also handle the landing pages?
Yes. A good campaign sending traffic to a weak page still loses money, so we build or improve the pages as part of the work.
Blog
Learn more about Google Ads.
Getting leads but no customers? Here is where they leak out
Ads bring leads but sales stay flat? The problem is usually after the click. Here are the four places leads leak out of a funnel, and how to fix yours.
How med spas can fill their calendar without discounting
Discounts bring bargain hunters who rarely return. Here is how med spas can fill the calendar with clients who book, show up and come back.
How to show up in ChatGPT and AI search answers
Buyers now ask ChatGPT, Gemini and Google AI Overviews before they search. Here is how AI picks which businesses to mention, and how to be one.