Free tool
How much should you spend on ads?
Start from the customers you want, not a number you picked. Enter your goal and your funnel, and see the monthly budget it takes and what you get back.
How it works
Uses only your numbers. No sign-up, nothing is saved.
Monthly ad budget
$0
$0 a year to hit your goal
FAQ
About the ad budget calculator
How do I work out my ad budget?
Start from the number of new customers you want. Divide by the share of leads that become customers to get the leads you need, then multiply by your cost per lead. That is the monthly budget the goal requires.
What if I do not know my cost per lead?
Use what you paid for leads in the last 90 days across Google and Meta. If you have never run ads, start with a small test budget for a month to get a real number before you plan the full spend.
What is a good return on ad spend?
It depends on your margin. A business with high margins can grow profitably at a lower return than one with thin margins. Compare your cost per customer with the profit a customer brings, not just the revenue.