Summer camp

A first-year summer camp reached 300+ registrations.

Campaigns built around registration deadlines, with follow-up that turned interested parents into sign-ups.

300+registrations
Year 1from launch
Deadline-ledcampaign calendar

The challenge

A first-year camp with no past campers to rely on, a short selling season and fixed registration deadlines. Every week without sign-ups was a week lost.

What we did

  1. 01

    Season-based plan

    Campaigns timed around early-bird pricing, registration deadlines and the weeks parents plan their summer.

  2. 02

    Meta campaigns for local parents

    Video and image ads showing the camp experience to parents in the area, tested every week.

  3. 03

    A registration page that converts

    One clear page with sessions, prices, answers to common questions and a simple sign-up.

  4. 04

    Follow-up for undecided parents

    Reminders before each deadline so interested parents did not forget to register.

More case studies

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A med spa scaled to $500K a month.

One plan from first click to booked treatment, so more enquiries turned into paying clients.

$500K
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Private school

A new private school enrolled 200+ students.

Grade-level campaigns, easy tour booking and admissions follow-up for a school starting from zero.

200+
students enrolled
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